Thursday, December 18, 2008

Ballsy move, Pepsi




I can't avoid Pepsi, I mean, I work at a drugstore that makes me constantly lug cases of the stuff around.  Sometimes I drink it, even.  But anyways, the new Pepsi cans and bottles have been out for a few weeks now, just a playful little tug on the vector strings that are the former Pepsi logo, but this new Mountain Dew bottle looks like a text message inspired futuristic soft drink.  The background is slightly not good, but the logo is an improvement over Mtn. Dew's past attempts at looking "extreme," which appears to have subsided since crappy energy drinks like Monster have hit the market and taken over the extreme demographic of teenage boys and corn-holing college kids.  These might look like they were designed by students, but these are the real deal.







The Sierra Mist is probably the most literal piece of type I have ever seen in my life, I don't know how that got approved, but Pepsi's clean and simple design without resorting to annoying highlights and obnoxious drop shadows is an improvement for me.  I doubt these will last, since it appears people have embraced the hideous packaging that masks those cheesy corn chips we call Doritos.  



Anyways, this site has a discussion about Pepsi's new branding, which, like it or hate it, I think is a step in the right direction. 

http://www.underconsideration.com/brandnew/archives/pepsi_new_bottles.php

Wednesday, December 17, 2008

An early Christmas gift for myself

Just ordered this book about sketchbooks!  Most of my "non-art school" friends always seem to wonder why I bring a sketchbook to parties and social gatherings, well, this video has an interesting narration over pages from the book.  Can't wait for it to get here.

 

Wednesday, December 10, 2008