I can't avoid Pepsi, I mean, I work at a drugstore that makes me constantly lug cases of the stuff around. Sometimes I drink it, even. But anyways, the new Pepsi cans and bottles have been out for a few weeks now, just a playful little tug on the vector strings that are the former Pepsi logo, but this new Mountain Dew bottle looks like a text message inspired futuristic soft drink. The background is slightly not good, but the logo is an improvement over Mtn. Dew's past attempts at looking "extreme," which appears to have subsided since crappy energy drinks like Monster have hit the market and taken over the extreme demographic of teenage boys and corn-holing college kids. These might look like they were designed by students, but these are the real deal.
Anyways, this site has a discussion about Pepsi's new branding, which, like it or hate it, I think is a step in the right direction.